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Digital Maketing

This is the second workshop of the UX design methodology. Given all the conclusions drawn in the personae workshop, we will project ourselves towards the production of ideal user journeys. In other words: how each persona can achieve their goal.

  • + SEO & SEM
  • + Performances
  • + Marketing Strategic
  • + Social media management
  • + SEO & Social Audit
  • + Campaign Strategy
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Connecting with Your Customers through Digital Marketing Expertise

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Digital marketing refers to the promotion of products, services or brands through electronic media such as websites, social media platforms, email and mobile apps. The objective is to reach a large target audience through various digital channels and connect with them to drive conversions, sales and engagement. The strategies and techniques used in digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, email marketing, and more. With the rise of technology and internet usage, digital marketing has become a crucial component of modern business success.

An effective digital marketing plan requires research, planning and execution. Understanding the target audience and their online behavior is essential in order to create relevant content and advertisements that will resonate with them. The use of data analysis and measurement tools allows marketers to track the success of their campaigns and make necessary adjustments to improve results. With the ever-evolving digital landscape, staying up to date with the latest trends and developments is crucial in order to remain competitive and achieve success in digital marketing.

User-centered
Design

Start by designing a website or product that meets the needs and goals of the user. This involves researching user behavior, testing prototypes, and making changes based on user feedback.

Intuitive
Navigation

Make it easy for users to find what they're looking for by providing a clear and logical structure, with headings, menus, and labels that are easy to understand.

Fast Loading
Speed

Ensure that your website or product loads quickly, as slow load times can be a major turn-off for users. Optimize by compressing images, minifying code, and using a fast hosting provider.

Mobile-Friendly
Design

As more and more users access the web on mobile devices, it's critical that your website or product is optimized for mobile. Use responsive design and test on a variety of devices to ensure a great user experience.

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